2013 Mobile Marketing Statistics

16 Mar 2013

If you are wondering about mobile and where the industry is headed, you have come to the right place. We are going to take a look at some of the more interesting mobile marketing statistics that have come out to far in 2013. We also have some stats from previous years as well.

While a lot of people talk about mobile being the “next big thing,” looking at some of the data available backs up the claims. This year may not be the biggest for mobile, but you can expect even more growth over the next three quarters. You can rest assured we’ll be here giving you what you need to know.

Mobile Advertising Statistics for 2013

Here are some facts and tidbits of information from a variety of sources online.

  • Use of the iPhone grew 10 times faster than America Online, which was fast.  (Thanks to all those floppy discs they mailed to everyone … a few times!) (Source: Nielsen)
  • Of the world’s 4+ billion mobile phones, 1.08 billion are smartphones. Of the rest, 3.05 billion are SMS capable. (Source: Microsoft Tag)
  • Together, Apple and Android represent more than 75% of the smartphone market! (Source: comScore)  
  • When it comes to mobile coupons, they get 10 times the redemption rate of print coupons. (Source: Borrell Associates)
  • Around 91% of U.S. citizens have a mobile device within reach all the time. (Source: Morgan Stanley)
  • Google mobile ads are now over a $1 billion business worldwide. (Source: Gomez.)
  • Motorola Solutions revealed that 39 percent of instances where a consumer walked out of a store without making a purchase were influenced by smartphones. (Source: Social Solutions Collective)

Hat tips to HubSpot and Smart Insights. The latter has quite a bit of useful information on this page.

We know from the oft-quoted stat later in this post that mobile access to the Internet will exceed desktop access by 2012. But when reviewing mobile adoption statistics, it’s access doesn’t equate to usage or preference. Good evidence is presented in this new research published byeMarketer on Jan 24th, 2012. It shows that PC/laptop purchases are preferred by 87% of respondents, with mobile websites preferable compared to apps for retail.

If you are serious about making money with mobile, keeping on top of all the latest trends and statistics is important so you do not get left behind.

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