Around the Web

20 May

marketingland.com

AdMob To Include A Conversion Optimizer Tool & Local Payments Feature
During last week’s I/O Conference, Google announced they would be adding a number of upgrades to AdMob, their mobile ad network for app developers. Since fully integrating the AdMob’s mobile app inventory into Adwords last June, Google claims AdMob can help developers monetize and promote their apps by connecting them to more than a million advertisers globally.
8 May

techcrunch.com

Facebook Buys Parse To Offer Mobile Development Tools
The company is buying the mobile-backend-as-a-service startup (yes, the industry acronym is mBaaS) in a deal that we’ve heard is worth $85 million. [Update: And we're hearing that excludes retention.] Neither company is commenting on the size of the deal, except that Facebook said it’s not “material.” For more on the long-term impact of Parse on Facebook’s business, read our follow up, “Parse Isn’t An OS, But It Is Facebook’s Answer To Android And iOS”.
1 May

adage.com

Mobile Advertising Grows So Fast That Analysts Revise Forecasts
Web advertising dollars are transitioning from desktop to mobile much more quickly than previously anticipated — and that has eMarketer boosting its 2013 mobile-advertising forecast.
23 Apr

techcrunch.com

Chartboost expanding to Europe
Today Chartboost is opening its first office abroad in Europe, led by Ilja Goossens, who founded Gamundo and Virtual Fairground.

Chartboost

Overview EST. 2011

The Chartboost platform helps mobile game publishers make more money by making it easy to manage and optimize the yield of their in-game advertising so they can focus on doing what they love: building great games. Today our platform does a few things:

Empower publishers to cross promote their own games – so they can effectively drive users that are playing one of their games to try others. We do this for free.
We connect all of our publishers together in one network so they can cut deals with each other to cross-promote their games to each other through our Direct Deals Marketplace. Direct deals enable publishers acquire new users for much less than the commissions they pay to ad networks, often 50% of revenue!
When not cross promoting or doing deals, publishers can use Chartboost to monetize unused “remnant” inventory to make some extra cash through a push-button interface that gives publishers complete control of what’s shown to their users.

We’re just getting started and we’re extending the platform to make it even easier for publishers to improve their user experience and fuel the success of their games.

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