During last week’s I/O Conference, Google announced they would be adding a number of upgrades to AdMob, their mobile ad network for app developers. Since fully integrating the AdMob’s mobile app inventory into Adwords last June, Google claims AdMob can help developers monetize and promote their apps by connecting them to more than a million advertisers globally.

The company is buying the mobile-backend-as-a-service startup (yes, the industry acronym is mBaaS) in a deal that we’ve heard is worth $85 million. [Update: And we're hearing that excludes retention.] Neither company is commenting on the size of the deal, except that Facebook said it’s not “material.” For more on the long-term impact of Parse on Facebook’s business, read our follow up, “Parse Isn’t An OS, But It Is Facebook’s Answer To Android And iOS”.

Web advertising dollars are transitioning from desktop to mobile much more quickly than previously anticipated — and that has eMarketer boosting its 2013 mobile-advertising forecast.

Today Chartboost is opening its first office abroad in Europe, led by Ilja Goossens, who founded Gamundo and Virtual Fairground.