Truth About Mobile Marketing Exposed … Finally

21 Apr 2013
The truth about mobile advertising

Truth About Mobile Marketing Exposed

Mobile marketing is talked about a lot in the modern world, but you need to make sure you don’t believe the hype. While mobile is becoming an important part of life for people, diving into mobile marketing without a strategic plan is a recipe for disaster. The good news is that with a little effort and forethought, you can avoid problems and use mobile campaigns to increase your profits. This is the truth about mobile advertising that we want to expose. Don’t get us wrong, mobile is important. It’s just not as easy as you might think.

Real World of Mobile Marketing

Depending on who you are talking to about the subject, you may get any of a number different answers when you ask about the state of mobile marketing in the modern world. From those who think mobile ads are the greatest creation in history to those who think they are just a fad that will go away, there’s a wide range of opinions about mobile advertising.

The reality of the situation lies somewhere in between the two extremes. Knowing how to navigate to the “real world” when talking about mobile is important to make sure you are not led astray by someone on either side of the debate about the effectiveness of mobile ads. The best way to do this is to come up with a plan to use mobile marketing for your business.

Before dumping a whole lot of money into a mobile campaign, you want to come up with goals that you want to reach. This will help you design the creatives and come up with an overall message for the campaign. Remember, on mobile, you usually have a lot less screen real estate to tell your message. This means every word – every letter – is important!

Understanding all the other differences with mobile advertising is also important. This is where choosing a good mobile ad network can help – by giving you advice on what’s going to work for your company whether you are an advertiser or publisher / developer.

Here are some mobile myths that we want to bust.

  • Mobile Will Solve Everything – Unfortunately, some people like to get caught up with using the current buzzwords – like mobile – without understanding the concept completely. While mobile has a lot of advantages, marketing on mobile devices is not a solution for every problem. This is important to understand so that mobile ads can be used effectively. 
  • Mobile Marketing is Easy – If mobile marketing was easy, everyone would be using it and succeeding. The truth is that even those who spend a lot of money don’t always get the results they want. On the flip side, mobile ads aren’t rocket science either. With a little research and studying, or assistance from a mobile ad network, you can learn how to use mobile advertising to your advantage.
  • Mobile Advertising Doesn’t Work – Another common myth that some people like to spread is that mobile advertising doesn’t work at all. The next time your newspaper or television sales representative brings this up, point out that a simple Google search can dispel this myth with all the success stories that exist. Many brands and publishers have seen success with mobile advertising.

The above myths are not the only ones that exist, but they are some of the more common ones.

Lies About Mobile Marketing?

Have any funny lies you have been told about mobile marketing? You don’t have to use your real name, but we’d love to hear your stories of being lied to about mobile advertising – and how you responded! Thanks, as always, for reading and participating!

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